Mayajaal Times :: Membership :: Corporate :: Marketing

 

Cinema :: Bowling :: Games :: Sports :: Restaurants & Bars :: Resorts :: Shopping Mall  

 

 

BUSINESS OVERVIEW

In this section, unless otherwise stated, any reference to “we,” “us,” “our” or “Our Company” refers to Mayajaal Entertainment Limited along with its promoters.

 

Our Company was originally incorporated as a private limited company in the year 1997 and was converted to a public limited company in the year 2002.

 

Our Company developed the Family Entertainment Centre in 2001 comprising of Mall & Multiplex “e.joy”. In the year 2003, our Company developed the Sports Village “The Champ” which is a stadium cum facility centre for organizing various sports event such as cricket, snooker, squash etc. Our Company further in the year 2005 constructed “Onshore Resort” which is leisure cum health resort. The above facilities are spread out over an area of 27 acres in a single campus away from the bustle of the city, on the scenic East Coast Road near Chennai.

 

Our Company in the year 2000 became a 100% subsidiary of PMGL as a part of PMGL’s growth and diversification strategy.

 

By way of a Composite Scheme of Amalgamation, Arrangement and Compromise (the "Scheme") , PMGL subsidiaries i.e. Media Dreams Limited, Kris Srikkanth Sports Entertainment Limited and Intelivision Limited (herein after collectively  referred as the “ Merged Entities” ) merged with our Company. As part of the Scheme, the Animation and Web Entertainment business of PMGL was demerged into our Company. The High Court of Madras sanctioned the Scheme by an order dated 8th November 2004, which was further modified, by an order dated 29th November 2007.

 

Pursuant to the Scheme, in addition to "e-joy,” "The Champ" and "On-Shore Resort" the merged entity i.e. our Company diversified into the following business activities:

 

a)      Content Creation and Delivery of Animation Films (demerged from Pentamedia Graphics Limited)

b)      Production of Live Action Films (carried on by Media Dreams Limited)

c)       Web Entertainment (demerged from Pentamedia Graphics Limited)

d)      Television Entertainment (carried on by Inteivision Limited)

e)      Sports related Content (from Kris Srikkanth Sports Entertainment Limited)

 

 

I. Family Entertainment Centre

 

Our Company, in the first phase of development of e.joy developed an area of 5 acres with a 1,00,000 sq. ft. centrally air conditioned dome which was open to public in 2001. e.joy puts together under a single roof a wholesome entertainment arena for family amusement. E.joy is equipped with over a 1000 plus car parking space and has the following facilities:

 

·         10 Screens Multiplex

·         8 Lane Bowling Alley

·         Video Games Arcade

·         Console Games and Pool

·         Food Court

·         e.joy Bar

·         Maya Mall Shopping complex

·         Conference Hall

 

II.Onshore Resort: Our Company constructed a leisure cum health resort spread over an area of 5 acres and commenced operations in the year 2005. A three (3) star categorized resort dwells into the realms of leisure, entertainment, sport, business and a host of other activities with a scenic view. The resort comprises of the following:

 

·         40 spacious rooms, Suites & Cottages

·         Forest Themed Bar & Multi-Cuisine Restaurant

·         3 Conference Halls

·         Multipurpose Convention Centre

·         Spa Pool & Artificial Waterfall

 

 III.The Champ: The Sports Village is spread over an area of 17 acres and commenced operations in the year  2003. The salient features of the Sports Village are:

 

·         Cricket Stadium with 10,000 sq.ft. of pavilion space and Gallery

·         Billiards, Snooker, Table Tennis & Shuttle

·         Indoor- Cricket Ground & Squash Court

·         Sports Bar and Restaurant

·         Swimming pool, & Gymnasium

·         Conference Hall

·         Sports Lawn

 

Content Creation and Delivery: Our Company is a ‘One-Stop’ production house from concept to completion of animation content with facilities for pre-production, production and post-production activities. The division comprises of an animation studio producing 2D & 3D animated content for the film, television, and the internet. The studio was considered to be amongst the first in Asia to produce 3D animated feature films and 2D animated feature films. Our Company also has a production division for Live Action Films, TV serials and internet content.

 

Web Entertainment: Our Company has a 24 hour live online multilingual entertainment portal with over thirty television channels, multilingual radio channels, multilingual press, interactive events, live events and stage plays all on the Internet at its website URL http://www.numtv.com. NUM TV offers entertainment through broadband connection mostly to countries other than India. NUM.TV commenced its operations in the year 1999 and as on date has a registered user base of 2 Million and a subscription of 9,000 users per month.

 

Television Entertainment: This division consist of India’s first 24 hr “Free To Air” Childrens’s Television Channel in English namely Splash TV which commenced its operations in 1998. Splash TV offered programmes on edutainment, infotainment and entertainment in English. The target age group was 2–16 years with live action and animated content. It has produced more than 1000 hours of content and has acquired several hours of content from various production houses around the globe. However, the content owned by our Company is cuurently used by various television channels and is also distributed over web on a revenue sharing as well as on fixed fee basis.

 

Our Competitive Strengths

 

We believe that the following are our competitive strengths:

 

1.      A unique multiplex  of its kind, with all family entertainment under one roof

2.      Strategic location

3.      Resort, sports and convention facility

4.      Web casting through NUM TV

5.      Cross promotional and marketing synergies between the divisions

6.      Our Management and key managerial personnel

7.      Wide customer base

8.      Presence in all entertainment segments