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In this
section, unless otherwise stated, any reference to “we,” “us,”
“our” or “Our Company” refers to Mayajaal
Entertainment Limited along with its promoters.
Our Company
was originally incorporated as a private limited company in the
year 1997 and was converted to a public limited company in the
year 2002.
Our Company developed the Family Entertainment
Centre in 2001 comprising of Mall & Multiplex “e.joy”. In the year 2003, our Company
developed the Sports Village “The Champ” which is a stadium cum facility
centre for organizing various sports event such as cricket,
snooker, squash etc. Our Company further in the year 2005
constructed “Onshore Resort” which is leisure cum health
resort. The above facilities are spread out over an area of 27
acres in a single campus away from the bustle of the city, on
the scenic East Coast Road near Chennai.
Our Company
in the year 2000 became a 100% subsidiary of PMGL as a part of PMGL’s growth and diversification strategy.
By way of a
Composite Scheme of Amalgamation, Arrangement and Compromise
(the "Scheme") , PMGL subsidiaries i.e. Media Dreams
Limited, Kris Srikkanth Sports
Entertainment Limited and Intelivision
Limited (herein after collectively referred as the “ Merged
Entities” ) merged with our Company. As part of the Scheme, the
Animation and Web Entertainment business of PMGL was demerged into our Company. The High Court
of Madras sanctioned the Scheme by an order dated 8th November 2004, which was
further modified, by an order dated 29th November 2007.
Pursuant to
the Scheme, in addition to "e-joy,” "The Champ"
and "On-Shore Resort" the merged entity i.e. our
Company diversified into the following business activities:
a)
Content Creation and Delivery of
Animation Films (demerged from Pentamedia
Graphics Limited)
b)
Production of Live Action Films (carried on by Media Dreams
Limited)
c)
Web Entertainment (demerged from Pentamedia
Graphics Limited)
d)
Television Entertainment (carried on by Inteivision Limited)
e)
Sports related Content (from Kris Srikkanth Sports Entertainment Limited)
I. Family Entertainment
Centre
Our
Company, in the first phase of development of e.joy developed an area of 5 acres with a 1,00,000 sq. ft. centrally air conditioned
dome which was open to public in 2001. e.joy puts together under a single
roof a wholesome entertainment arena for family amusement. E.joy is equipped with over a 1000 plus car
parking space and has the following facilities:
·
10 Screens Multiplex
·
8 Lane Bowling Alley
·
Video Games Arcade
·
Console Games and Pool
·
Food Court
·
e.joy Bar
·
Maya Mall Shopping complex
·
Conference Hall
II.Onshore Resort: Our Company constructed a leisure
cum health resort spread over an area of 5 acres and commenced
operations in the year 2005. A three (3) star categorized
resort dwells into the realms of leisure, entertainment, sport,
business and a host of other activities with a scenic view. The
resort comprises of the following:
·
40 spacious rooms, Suites &
Cottages
·
Forest Themed Bar &
Multi-Cuisine Restaurant
·
3 Conference Halls
·
Multipurpose Convention Centre
·
Spa Pool & Artificial Waterfall
III.The
Champ: The Sports Village is spread
over an area of 17 acres and commenced operations in the year 2003.
The salient features of the Sports Village are:
·
Cricket Stadium with
10,000 sq.ft. of pavilion
space and Gallery
·
Billiards, Snooker, Table Tennis
& Shuttle
·
Indoor- Cricket Ground & Squash
Court
·
Sports Bar and Restaurant
·
Swimming pool, & Gymnasium
·
Conference Hall
·
Sports Lawn
Content Creation and
Delivery: Our Company is a ‘One-Stop’ production house
from concept to completion of animation content with facilities
for pre-production, production and post-production activities.
The division comprises of an animation studio producing 2D
& 3D animated content for the film, television, and the
internet. The studio was considered to be amongst the first in Asia to produce
3D animated feature films and 2D animated feature films. Our
Company also has a production division for Live Action Films,
TV serials and internet content.
Web Entertainment: Our Company
has a 24 hour live online multilingual entertainment portal
with over thirty television channels, multilingual radio
channels, multilingual press, interactive events, live events
and stage plays all on the Internet at its website URL http://www.numtv.com. NUM TV
offers entertainment through broadband connection mostly to
countries other than India. NUM.TV
commenced its operations in the year 1999 and as on date has a registered user base of 2 Million and
a subscription of 9,000 users per month.
Television Entertainment: This
division consist of India’s first 24 hr “Free To Air” Childrens’s Television Channel in English
namely Splash TV which commenced its operations in 1998. Splash
TV offered programmes on edutainment,
infotainment and entertainment in English. The target age group
was 2–16 years with live action and animated content. It has
produced more than 1000 hours of content and has acquired
several hours of content from various production houses around
the globe. However, the content owned by our Company is cuurently used by various television
channels and is also distributed over web on a revenue sharing
as well as on fixed fee basis.
Our Competitive Strengths
We believe
that the following are our competitive strengths:
1.
A unique multiplex of its kind, with all family
entertainment under one roof
2.
Strategic location
3.
Resort, sports and convention
facility
4.
Web casting through NUM TV
5.
Cross promotional and marketing
synergies between the divisions
6.
Our Management and key managerial
personnel
7.
Wide
customer base
8.
Presence
in all entertainment segments
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